Customer Engagement Program (CEP)-as-a-Service

As-a-Service models accelerate stakeholder objectives at reduced cost and complexity. This 8-hour “Designing & Running your CEP for Maximum Business Impact” workshop can be delivered virtually or on-site and trains individuals and teams on transforming their CEP from a sales enablement function to a strategic business enabler using the people and resources you already have. Key workshop components include designing your program strategy, determining your offerings and ensuring your operational model is streamlined and efficient despite the lack of optimum resources. Clients walk away with a structured CEP framework and an actionable roadmap and system to elevate their program. 

This 8-hour virtual or onsite workshop teaches CEP teams how to position their program as a catalyst for innovation and strategic value creation, rather than just operating as a well-managed-organization delivering services to its internal and external stakeholders. The session gives you tips and tools for shifting the perspective of the CEP as a sales enablement function to your organization’s premier Customer Innovation Program that connects customers, product teams, and leadership. Key workshop components are:  Innovation
strategy, stakeholder engagement, and innovation metrics alignment. Creation of a custom EBC Innovation Framework and supporting deck of cards or handbook to institutionalize innovation in your CEP program are valuable deliverables.

Collaboration and innovation are necessary to help CEP teams maximize impact with limited resources. This 8-hour virtual or onsite workshop teaches CEP professionals “How to Scale CEP Programs with The People and Resources You Have” while generating exponential value and outstanding results for the business. You will learn a new method of designing a customized CEP business model using themes, such as innovation, collaboration, and automation, and be given techniques and tools to help you design your organization’s model. A customized “CEP Value Generation Playbook” and a tailored card deck that aligns with your organization’s goals are deliverables.

This 3-hour virtual or onsite “Building the Value Propositions and Business Model for your CEP” workshop demonstrates how to create a tailored business model that secures funding, executive buy-in, and long-term viability. You will learn to articulate clearly how your CEP
creates, captures, and generates value for the company. Key components of this workshop are:  business model design, stakeholder alignment, and funding strategies. The goal is to help your programs secure budget and leadership support by articulating the CEP’s strategic value in business terms beyond Sales & Marketing Enablement. Organizations will receive a business model blueprint deck of cards or a Playbook customized for their specific company needs.

“Enhance your program offerings, refine your CEP Strategy, and streamline operations using AI and Automation”. This 4-hour virtual or onsite workshop, “How to Leverage AI in your CEP,” introduces CEP programs to the power of AI for operational efficiency and customer
engagement. The key components of this workshop are providing AI awareness and readiness, learning about data-driven decision-making, and finding out how AI-driven and automation tools integrate to automate workflows, personalize experiences, and optimize operations. Deliverables for this workshop are a customized AI-powered CEP Playbook, where AI recommendations are tailored based on a company’s CEP strategy and objectives.